We are Lifestyle Fragrance & Beauty
Lifestyle is curious and determined, forward-looking and successful, approachable and reliable.
We enhance the beauty and fragrance selection in leading European drugstores, bringing high- quality products into the lives of trend-conscious customer. We enrich the beauty selection in European drugstores, offering high-quality products that reach trend-conscious customers exactly when and where needed.
We create products that blend quality and aesthetics, making beauty and fragrance accessible to everyone —without compromising on excellence.
”We want to bring a contemporary spirit and high standards to the mass market.”
– Hannes Kohl, Managing Director of Lifestyle Distribution GmbH
Market expertise and trend awareness
We react quickly to trends, market changes and consumer needs. We stay ahead of trends, market shifts, and consumer demands. Thanks to our years of experience and ongoing market analysis, we’re able to introduce must-have products at an early stage and enriching drugstore shelves with the must-have products. We work with experienced perfumers who develop creative fragrance compositions for us and our in-house concept and design development ensures that all products meet the highest aesthetic standards.
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Quality and sustainability
As part of the CURA COSMETICS GROUP, we place great emphasis on exceptional product quality and an unbeatable price-performance ratio. All our products comply with the REACH Regulation (EC 1907/2006) and current IFRA standards. In addition, all our fragrances are vegan or vegetarian and free from microplastics, nanomaterials, mineral oil-based substances, parabens, paraffins, sulphates and silicones. It is also very important to us to treat animal rights, nature and our resources responsibly.
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Reliability and flexibility
Lifestyle is your reliable partner for trends in the perfume and beauty industry. We stand out with short communication channels, reliable delivery, and customized solutions. Whether it's perfumes, hair care, or body care, our products are always on trend and drive brand success in the beauty and fragrance market.
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Perfume creations as the foundation for success
As part of the CURA COSMETICS GROUP, a small team established the foundations for the Lifestyle success story in 2011. Starting with the introduction of just a few brands, we succeeded in developing into a top player in the European lifestyle perfume segment driven by passion, deep expertise, and a keen sense for trends.
A key factor in our success was the close collaboration between our founder, Roland Kohl, and one of the most renowned perfumers of our time, Pierre Bourdon. With his invaluable expertise and support, Lifestyle was able to cultivate exceptional perfume expertise. Together with him, we developed decisive quality standards that still characterise our fragrances today.
Founder Roland Kohl together with Pierre Bourdon
Pierre Bourdon – star perfumer and Lifestyle companion
“„My vision of contemporary perfumery is linked to innovation, quality and modernity.”
– Pierre Bourdon, perfumer
Expansion
of the segments
The know-how of the CURA COMSETICS GROUP enabled us to tap into new segments in addition to our core business – perfumes: in 2020, we successfully entered the hair care sector with the HAARLIEBE brand and in 2024 we conquered the body care segment with NATURE BLOSSOM Beauty Oils.
The current lifestyle partner network
Today, we are proud to work successfully with more than 20 partners and operate in over 7.100 drugstores in the core market D-A-CH (Germany, Austria, Switzerland) and a further 1.300 stores in Hungary, the Czech Republic, Slovakia and Romania.
